.png)
01234 324 530
The new standard for eco-friendly cleaning products
See the benefits
85% lower carbon footprint, 100% biodegradable, plus cost-per-clean savings.
Speak to a specialist
Get a quick, tailored recommendation for your sites requirements.
Naturally derived ingredients
Made in the UK
100% biodegradable
Cruelty free
Sulphate and paraben free
The benefits of switching to Pure.V
Saves you money without impacting cleaning effectiveness or safety
Pure.V is designed to deliver superior, long-lasting cleaning performance, whilst being kind to people and planet at a lower cost per use, so you don’t have to compromise. Concentrated formulas also mean fewer bottles, less storage space, reduced deliveries, and significantly less plastic waste. It’s a smarter, more sustainable way to clean.
Reduces your carbon footprint by up to 85%
The bio-based ingredients we use are naturally derived from renewable sources, and require far less energy to process than synthetic chemicals, they also avoid the carbon-intensive oil and gas extraction that conventional cleaning products rely on. In addition, plants absorb carbon dioxide, giving Pure.V products a built-in advantage in supporting more sustainable, circular supply chains.
Every Pure.V product is 100% biodegradable
The environmental benefits don’t end with the formulations. Every Pure.V product is 100% biodegradable, meaning it breaks down naturally without harming water systems or wider ecosystems.
Products that cover 95% of all cleaning tasks
Pure.V simplifies procurement by offering a full range of specialist cleaning products for all areas of the care home environment. From kitchens and catering areas, where tough grease and foodborne bacteria need tackling, to bathrooms and washrooms, where effective sanitisation is critical, Pure.V delivers the right solution for each job.
Microbial and enzymatic technology delivers residual cleaning power
Our pioneering biotechnology combines naturally occurring micro-organisms and enzymes that target and digest organic matter at a microscopic level, rather than masking it with harsh chemicals. Biofilms keep working long after application, spreading into hard-to-reach areas that traditional chemicals can’t. This delivers a deeper, longer-lasting clean, making it safer for staff and residents.
Ecotech formulations deliver powerful cleaning without harmful petrochemicals
Petrochemical-free cleaning products support sustainability commitments to meet ESG standards and reduce chemical exposure for residents and staff. They’re also great for residents who may have respiratory sensitivities, allergies, or weakened immune systems.
Packaging made entirely from PCR materials
Our packaging is made entirely from post-consumer recycled (PCR) materials, and every container is fully recyclable, further helping to protect the future of our planet.
Peace of mind with full COSHH guidance & training at no extra cost
Even if products are labelled as non-toxic, eco or natural they still fall under COSHH guidance when used in a work setting. Each of our products are supplied with full COSHH instructions helping your care home to stay compliant, keeping your staff and residents safe. This ensures safe handling and proper usage with every clean.
Explore Products
Browse Pure.V concentrates and ready-to-use cleaners by task, surface and accreditation. Find the right product fast.
Not sure what you need?
Tell us about your site and cleaning needs, we’ll recommend the right products and quantities.
Our Commitment to people, planet, and performance
Caring for people means caring for the spaces they live in – as well as the wider environment. Pure.V was developed to help care homes meet today’s hygiene challenges while also supporting their net zero and ESG targets.
Pure.V helps cut Scope 3 emissions by up to 85%, avoiding the carbon-intensive processes used in traditional petrochemical cleaners. Every product is 100% biodegradable, packaged in 100% post-consumer recycled (PCR) materials, and fully recyclable, reducing environmental impact.
We aim to work in partnership with you to make sustainable cleaning a seamless part of your daily routine, enabling you to meet environmental commitments without ever compromising on cleanliness or safety.
Download the Pure.V Brochure
Putting people at the heart of every clean
We know that every area of a care home has unique cleaning challenges, and a single, generic solution simply can’t deliver the safety and hygiene residents and staff deserve. That’s why Pure.V offers a specialist product for every environment.
- Our kitchen and catering cleaners are food-safe and scientifically designed to cut through grease, fat, and starch, ensuring meal preparation areas are above standards.
- Washroom and bathroom solutions target bacteria and uric acid residues where infection control is most critical, keeping high-risk areas safe.
- Laundry products are formulated with a low pH, tough on stains but gentle on elderly and sensitive skin, protecting residents’ comfort and wellbeing.
- For general housekeeping, we’ve developed fast-acting cleaners for communal areas and high-touch surfaces to reduce the spread of germs.
- Carpet and soft furnishing products neutralise odours and bacteria without introducing harsh chemicals into shared spaces.
Lowering your environmental impact and your costs
We know every penny counts in a care setting, which is why Pure.V has been designed to deliver premium results at a lower cost per use. Concentrated formulas mean fewer bottles, less storage space, reduced deliveries, and lower plastic waste.
For example, 2x5-litre containers of Pure.V kitchen sanitiser costs £49.25, producing 333 ready-to-use bottles at just 15pence per RTU. Buying the same amount pre-diluted would cost over £530. That’s a saving of nearly £500 per product switch, without sacrificing cleaning power or safety.
Download the Pure.V brochureFAQs
Will switching to Pure.V help my care home meet its ESG and sustainability goals?
.svg)
Absolutely. By switching from traditional chemical cleaners to Pure.V sustainable cleaning products, your care home can reduce its carbon footprint by up to 85%.
Pure.V products are:
- 100% biodegradable, breaking down naturally without harming water systems.
- Packaged in 100% recycled and recyclable materials (PCR plastics).
- Made from renewable, plant-based ingredients, avoiding the carbon-intensive oil and gas extraction process.
- Part of a circular, low-carbon supply chain, as our bio-based materials actively absorb CO₂ during growth.
Together, these benefits support your ESG reporting, environmental audits, and sustainability commitments.
Why do I need COSHH for eco-friendly cleaning products?
Even if a cleaning product is labelled “eco”, “natural” or “non-toxic”, COSHH regulations still apply in professional care settings. COSHH (Control of Substances Hazardous to Health) ensures that all products—no matter how safe—are handled, stored and used correctly.
Every Pure.V product comes with full COSHH documentation, staff training materials and safety sheets to keep your care home compliant and your team and residents safe.
Do Pure.V products meet infection control and CQC hygiene standards?
Yes. All Pure.V formulations are independently and rigorously tested and designed to support infection control compliance in care homes. We ensure they meet or exceed expectations under CQC hygiene and infection control guidelines.
All products are certified to recognised European standards, including:
- EN 1276 (bactericidal activity)
- EN 14476 (virucidal activity)
These standards ensure the products effectively kill bacteria and viruses under defined test conditions. Pure.V maintains full technical files and certificates (e.g., EN standards, microbial kill tests) that can be supplied to your compliance team.
How much can care homes save with concentrated cleaning products?
Concentrated products deliver powerful cleaning results at a fraction of the cost per use.
For example, just 2 × 5L containers of Pure.V Kitchen Sanitiser (£49.25) make around 333 ready-to-use bottles—only 15p per bottle. Buying the same amount pre-diluted would cost over £530, saving your care home nearly £500 per product.
You’ll also reduce plastic waste, storage space and delivery frequency, helping both your budget and your sustainability targets.
Why doesn’t one “all-purpose” cleaner work in care homes?
Every area of a care home has very different cleaning needs. Bathrooms deal with uric scale and bacteria, while kitchens face heavy fats and food residues. No single cleaning product can include all the right enzymes, microbes and ingredients to tackle every type of contamination effectively.
That’s why Pure.V offers a range of specialist cleaning products designed for specific care home environments:
- Kitchen & catering areas: Food-safe formulas that cut through grease, fats and starch.
- Washrooms & bathrooms: Target uric acid and bacteria where infection control matters most.
- Laundry: Low-pH, gentle-on-skin detergents that still remove tough stains.
- Carpets & soft furnishings: Odour-neutralising and antibacterial formulas without harsh chemicals.
A “one product fits all” solution may seem convenient, but it can’t deliver the hygiene, safety and infection control standards residents and staff deserve.
Read our blog: The Truth Behind ‘One Product Does It All’—Why It Doesn’t Work in Care Homes.
Does “long-lasting” cleaning mean chemicals stay on surfaces?
Our biotechnology-based cleaning solutions use naturally derived enzymes and beneficial bacteria—not harsh chemicals.
After cleaning, friendly micro-organisms continue breaking down organic matter at a microscopic level, reaching areas that traditional products can’t. This creates a safe, self-cleaning surface biome that keeps working long after application—delivering a deeper, longer-lasting clean, making it safer for staff and residents and perfect for maintaining hygiene between cleans.
So yes, there is a “residual effect”—but it’s completely natural, non-toxic and continuously protective.
How does switching to Pure.V improve safety in my care home?
When you switch from traditional chemical cleaning products to the Pure.V sustainable cleaning range, you immediately reduce the exposure your residents and staff have to harsh petrochemicals and synthetic fragrances.
Pure.V products are made with naturally derived, plant-based ingredients, meaning they’re free from toxins and irritants that can trigger respiratory issues, skin sensitivities or allergic reactions.
By removing these harmful substances, Pure.V helps create a safer, healthier environment for both residents and care staff—without compromising on infection control or cleaning performance.