The Future of Care Home Cleaning: Plant-Based Power Without Compromise

A care home is more than just a workplace or healthcare setting — it’s a home. Residents deserve an environment that feels safe, dignified, and truly cared for. That’s why every detail matters, right down to the cleaning products used every day.

For years, care providers have felt forced into a trade-off: choosing between sustainability and effectiveness. Too often, “eco-friendly” cleaning solutions haven’t felt strong enough to tackle the demands of real care home environments.

Quality Without Compromise

Plant-based, naturally derived cleaning products are no longer the “softer” option. Advances in sustainable chemistry and biotechnology mean they now deliver the same professional-grade performance as traditional cleaners without the harsh side-effects. Whether it’s tackling stubborn grease, neutralising odours, or protecting against hidden germs, our soon-to launch plant-based products are designed to meet the highest standards of safety and cleanliness.

Care homes don’t have to choose between effective cleaning and meeting their ESG targets. With the right formulations, they can achieve both.

Safer for Residents and Staff

Performance isn’t the only standard that matters. Care environments demand solutions that also protect the health of the most vulnerable:

• Gentle yet effective: Our plant-based cleaners use bio-based surfactants to break down dirt, grease, and oils as powerfully as synthetic ones.
• Safe and non-toxic: Many natural surfactants, such as APGs (alkyl polyglycolides), are proven to be gentle, biodegradable, and non-toxic, reducing the risk of skin irritation or breathing issues.
• Healthier air and surfaces: By avoiding toxic residues and harmful fumes, plant-based cleaners help keep indoor environments fresher and safer.
• Protecting people first: With age, sensitivity to chemicals increases. Non-toxic formulations are kinder on residents’ health and reduce the risks for staff who clean every day.
  
  

Better for the Planet - Without Compromising on Standards

• 85% lower emissions: Plant-based chemistry avoids carbon-intensive oil and gas extraction, cutting greenhouse gases significantly.
• Carbon absorbing: Crops used in production naturally absorb CO₂ during growth, offsetting emissions.
• Fossil-free and renewable: Unlike petrochemicals, plant-based ingredients come from renewable biological sources.
• Biodegradable formulas: Ingredients break down safely, protecting waterways, soil, and surrounding ecosystems.
• Less processing, less waste: Naturally derived ingredients require less energy to refine and produce fewer harmful byproducts.
  
  

The Science of Cleaning Power

Plant-based doesn’t mean weaker - in fact, it’s the opposite. When developed by specialists and powered by sustainable chemistry and advanced biotechnology, naturally derived biotech cleaners offer a powerful alternative to harsh petrochemical formulations. Here’s how:

• Natural surfactants: Derived from plants such as coconut, corn, or sugarcane, these clever compounds work by lowering the surface tension of water. This means dirt, grease, and oils are lifted away more easily. Some, like APGs, are so effective, they work even in hard water and at very low concentrations.
• Enzyme power: Bio-enzymes break down complex stains and odours into simple, harmless components. They don’t just clean the surface; they target the problem at a molecular level.
• Residual protection: Microbial biofilms keep working after application, spreading into hard-to-reach areas that traditional chemicals can’t. The result is a longer-lasting, deeper clean without harsh residues.
• Safe and sustainable: Every ingredient is 100% biodegradable, cruelty-free, and free from sulphates and parabens, delivering powerful cleaning and safety, without compromise.

Switching to plant-based cleaning isn’t about settling for less - it’s about raising expectations. With proven cleaning power, safer ingredients, and a fraction of the environmental cost, plant-based biotech cleaners represent the new standard for responsible care.

Launching soon, Pure.V is a range designed specifically for care home environments - powerful, safe, and sustainable, without compromise. Because residents deserve the very best, and care providers deserve products they can trust.